Tactical full-page piece for Campaign Against Living Miserably (CALM) supported by MoneySuperMarket, to mark World Suicide Prevention Day. Designed, shot, and retouched to look like the dreaded paper energy bill to highlight the weight that money worries are having on the nation’s mental health.

World Suicide Prevention Day takes place every year on the 10th September, to raise awareness of and help prevent suicides around the world. This year marked the 20th year the Suicide Prevention Day has taken place.

CALM x MoneySuperMarket
World Suicide Prevention Day

NCA
KingHenry: Design

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